House of West

House of West started with a simple question I couldn’t shake: what if electronic music sounded like our story? I launched Purple Label Sound with my business partner and partnered with Dr. Cornel West, a mind the culture already trusted, to build a music project with a purpose. It wasn’t just beats and synths; it was a message about Black and Brown artists owning space in a genre that rarely puts them at the center. I helped shape the sound, the visuals, and the narrative so the project felt like a bridge between the club, the classroom, and the community. The goal was bigger than streams: shift who gets seen, who gets booked, and who gets paid in electronic music. I didn’t just release tracks—I pushed the door open wider.