Erewhon

For Erewhon, I was the bridge between three groups that don’t naturally sit together: a premium grocery brand, an EV charging company, and a programmatic media platform. I worked with Erewhon’s brand and store ops teams on where chargers should live and how they should look, partnered with our hardware and software teams on the EV and screen setup, and coordinated with the media side to make sure ads were on-brand and trackable. It was a group project at a high level, and I made sure we turned all that collaboration into one seamless customer experience.