Hershey

With Hershey, I sat between the brand team and a street graffiti artist, KIDWISEMAN, and turned two very different worlds into one loud, colorful win. I worked with the creative team to translate the artist’s style into packaging that still felt “Hershey,” and partnered with legal and marketing to lock rights, approvals, and usage. Then I coordinated with media and social teams to spin that same art into three paid campaigns that felt authentic to the streets and safe for the brand. It only worked because we built it together, line by line, frame by frame.