Nipsey Hussle

On Proud2Pay, I collaborated directly with Nipsey’s team, designers, and developers to create a direct-to-fan system that felt honest to the community. I worked with the creative crew on how the story showed up on the site, coordinated with ecommerce and dev to make the purchase path simple and reliable, and aligned with his core team on pricing and drop strategy. Everybody had a say—my job was to turn that shared vision into a working machine that let fans support the movement directly.